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Jal


Jal’s Constitution Square. Photo by Phyllis Eileen Banks.
Jal's Constitution Square.  Photo by Phyllis Eileen Banks.

Known as the Southeastern Gateway to the Land of Enchantment, the small town of Jal offers services for tourists passing through or for anyone wanting to call it home. Located 22 miles south of Eunice on New Mexico Highway 18 at the crossroads of New Mexico Highway 128, it is less than ten miles from the Texas border to the east. Kermit, Texas is 18 miles south.

Again, Texans figure in the history of New Mexico. Four brothers named Cowden brought a herd of cattle branded JAL and established the JAL ranch in Monument Draw in 1886, six miles east of the present town. There are numerous speculations as to the origin of the name JAL. The first names of three of the brothers – James, Amos and Liddon or from a Texas cattleman named John A. Lynch are two of the possibilities.

Charles W. Justice applied for a post office in 1910 and named it for the ranch where it was located. Subsequently the post office was moved to town in 1916, taking the name JAL with it. Ranching was its primary economy until 1927 when oil was discovered. There were land feuds and those who laid out the town platted the streets so they would not meet. The El Paso Natural Gas Company is the largest employer. Jal became an incorporated town in 1928.

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The Jal Cowboy Sculpture Project.  It’s a desolate, barren landscape – one of chalky, alkaline soil, mesquite, prickly-pear cactus, wind, and sun – lots of sun. Engulfed on all sides by a semi-arid desert is the dusty little town of Jal, New Mexico, population 2,156. The natives there may raise an eyebrow, laugh, or frown if you mispronounce the name of their town, and they will definitely correct you. It isn’t "Jall", nor "Jail". Some visitors to New Mexico, thinking that all "Js" are pronounced as a Spanish "J", will say "Hall". That’s wrong, too. It rhymes with "gal."

In fact, any young lady indigenous to the area might be referred to as a Jal gal. The name was derived from a cattle brand consisting of the initials of a late nineteenth-century cattleman, John A. Lynch. Area pioneer ranchers, the Cowden brothers, purchased a herd and the rights to the brand in San Angelo, Texas. Although there is speculation as to whether or not Lynch was the J.A.L. behind the brand, it is very likely that he never visited or even knew of Jal.

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